Visitor Tracking For Website: The Best 7 Free Software Tools To Use Now

Visitor Tracking For Website: The Best 7 Free Software Tools To Use Now

Visitor Tracking For Website: The Best 7 Free Software Tools To Use Now

Visitor Tracking For Website: The Best 7 Free Software Tools To Use Now

If you are looking for the best website visitor tracking software to help you understand the behaviour of users on your website as well as the track stats and KPIs then you are at the right place.

Here you will find a list of The best 7 Website Visitor Behavior Tracking Software in the market

The best 7 Website Visitor Behavior Tracking Software

Purpose: When you want to know what visitors are doing on your website.

In order to optimize your website for KPIs like user experience (UX) and conversions, you need to understand how visitors behave on your site — and how changes to your website affect that behavior. The tools below help you understand anonymous website visitor behavior from a few different angles.

1. Crazy Egg

Crazy Egg
  • Price: Starts at $24/month
  • G2 rating: 4.2 out of 5

Crazy Egg started in 2006 with the goal of helping companies understand and track the behavior of their website visitors.

Cray Egg have been focused on this exact use case for 15 years, and they’ve spent that time building detailed features to help marketers better understand website behavior.

The tool includes five different kinds of Snapshots (that’s what they call heatmaps and clickmaps) that help you dig into and better understand the visitor behavior that drives other website metrics.

What is a Heat Map

Visitor tracking reports include:

  • Heatmaps: show you where, and at what frequency, visitors are clicking on a given web page.
  • Scrollmaps: show you how far down the page users typically scroll before they leave the page.
  • Confetti Report: enables you to dig into your click data, showing how it varies across up to 22 different visitor characteristics.
  • Overlay Report: shows that same breakdown of user behavior across 22 dimensions (including custom dimensions) for each clickable element on a given page.
  • List Reports: emphasizes numbers over visuals — you’ll see a breakdown of how many website visitors click on a given page element (including pop-ups and other moving elements).

Taken together or individually, each of the snapshots gives marketers access to valuable visitor tracking information you can use to optimize your website for UX and conversions.

  • You can identify whether or not website visitors are tracking with your ideal website or customer journey.
  • You’ll know which elements on a given web page your website visitors interact with, plus how that changes across different segments of visitors.
  • You can tease out how engaged visitors to a particular page are and learn key details about where they came from and which visitor characteristics they share.
Here’s an example of the Confetti Report, filtered by referring source.

2. Mixpanel

  • Price: Free plan; paid plans start at $89/month
  • G2 rating: 4.2 out of 5

Mixpanel is a full-featured user behaviour tracking tool that helps marketing and product teams better understand their users. It includes:

  • Features to help you gauge the success of new feature launches.
  • Quickly visualize key data.
  • User Profiles feature, you can get in-depth information on users, and
  • who they are, and where they may be hitting roadblocks with your product.
  • more features.

3. Leadfeeder 

  • Price: Free plan; Paid plans start at $55 per month
  • G2 rating: 4.7 / 5

Leadfeeder offers identification and visitor tracking software to help sales teams turn more website visitors into high-quality leads. As the name implies, this tool:

  • feeds lead data to your sales team so they can follow up with users in the right way, at the right time. 
  • Leadfeeder is able to tie visitors back to their company name and provide contact details for each company.
  • also integrates with popular CRM tools – like HubSpot and Salesforce – so sales reps can update lead status with ease.
  • more features.

4. FullStory

  • Price: Free plan; contact FullStory for paid pricing details
  • G2 rating: 4.4 out of 5

FullStory is one of the best visitor behaviour tracking tools for support and product teams.

  • The software automatically detects areas where your customers are struggling inside your product or app.
  • Then it helps you identify high-impact areas that have a larger effect on your revenue and retention — so you can pinpoint and prioritize the most impactful changes.
  • more features.

When it comes to visitor and website traffic tracking, there’s actually a lot you can learn from traditional website analytics tools — if you choose the right software and know-how to use it.

The tools below offer a broad range of website analytics with some visitor tracking features thrown in.

5. Google Analytics

Google Analytics
  • Price: Free
  • G2 rating: 4.5 out of 5

The free version of Google Analytics offers:

  • key audience and behaviour website metrics.
  • segments such as audience demographics, devices used, and new versus returning visitors.
  • more advanced features such as the Behavior Flow report.
  • You can actually learn a lot more about who your website visitors are and how they behave on your site, which many Google Analytics users may not realize.

6. Woopra

  • Price: Free plan; paid plans start at $999/month
  • G2 rating: 4.4 out of 5

With features for optimizing your web, mobile, and product experiences.

Woopra is one of the most comprehensive web analytics and visitor tracking tools on our list.

Their People Profiles feature enable you to take a closer look at real users and website visitors and get to know them on a deeper, more qualitative level.

7. SimilarWeb

  • Price: Free plan; contact SimilarWeb for paid pricing details
  • G2 rating: 4.1 out of 5

SimilarWeb approached website visitor tracking from a different angle than the rest of the solutions we’ve mentioned so far — by looking at your competitor’s website. With SimilarWeb’s Research solution:

  • you can benchmark the makeup of your customer base and website visitors against competitive websites.
  • you can identify the content and websites your visitors (and your competitors’ visitors) find most engaging across the web.
  • more features.

Is website visitor tracking right for your business?

Website visitor tracking can help put your organization at an advantage when it comes to the perfect sales pitch, but every business is different.

And, there isn’t a one-size-fits-all software solution to suit everyone. Before starting your journey with any marketing or sales technology, it is crucial to be sure it is the right one for your business.

Go back to your marketing strategy, ensure you know what your objectives are, and select a software that will best support your wider business goals.

Consider creating pros and cons list so you can be certain the software you choose is the best option for your business.

And, ensure it slots seamlessly into the day-to-day running of your business.

The Right Website Visitor Tracking Software for You

When it comes to website visitor tracking, the software tools that work best for you will very likely be different than the visitor tracking stack any other company uses.

— Because they should be tailored to your unique needs and the gaps in your existing stack.

Whatever those needs are, the tools above can help you better understand who your website visitors are and how they behave across your site and the rest of the web.

Then, you can get to optimizing your website and marketing to boost conversions and create a better experience for visitors.

Note: Ready to better understand your website visitors and their behaviour on your website? Sign up and try Crazy Egg free for 30 days to get access to visitor behaviour tracking software that’s built to help you optimize your site.

I hope this list helps you find the best visitor tracking software for your besiness.

If you have any questions use the comment section below or contact me.

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